For the rebrand of the Museum of National Play, I focused on creating an identity that balances joy and professionalism. The logo incorporates a vibrant yellow, symbolizing playfulness and positivity, while maintaining a sophisticated tone. Inspired by the iconic Melissa and Doug wooden building blocks, the shapes within the logo represent the importance of learning and development through play in childhood. This rebrand reflects the museum’s mission to foster creativity, imagination, and education in a dynamic and engaging way.